How LinkedIn is implementing ai-content disclosures
If this message was generated with artificial intelligence, you’d want to know.*
What You Need to Know
What You Need to Know About LinkedIn's AI Content Disclosures
LinkedIn is taking major steps to ensure transparency on published content. Scroll through the carousel to understand what social media publishers need to know if using AI-generated content.
LinkedIn's AI-disclosure policy focuses on AI-generated images, automatically tagging them with an icon. While text is not yet included in this tagging system, stay tuned. LinkedIn may expand it.
Applies to Images Only (for Now)
When an AI-generated image is posted, a small icon appears on the image, indicating that it was created using AI. Clicking the icon reveals more detailed information about how the image was generated.
What LinkedIn's AI Content Tags Reveal
Those responsible for social media publishing do not need to take any additional steps when posting AI-generated images on LinkedIn. However, some companies have begun supplementing the automated tag with a manual disclosure to avoid any appearance of an attempt to deceive their audience.
No Further Action Needed...Unless You Want
LinkedIn’s AI content tagging system is automated, meaning disclosure customization and opt-out is not possible at this time.
Tagging is Automated and Required
Image Source
Image created using AI technology via Canva. This image is a result of generative AI and may not reflect the exact likeness or details of real individuals, places, or objects.
X encourages transparency but does not have a system for tagging AI-generated content. Responsibility falls on content creators to add appropriate disclosures.
In some cases, failure to disclose AI-generated content could lead to violations of X’s community standards, which may result in content being flagged, reduced in visibility, or removed. Legal marketers should ensure all AI content is disclosed to avoid penalties.
Meta (Facebook, Instagram, Threads)
X (formerly Twitter)
TikTok
YouTube
AI-Disclosure Policies on Other Platforms
Visit Meta's website information on AI content transparency
Meta has implemented AI-disclosure requirements across Facebook, Instagram, and Threads. Meta automatically detects and labels AI-generated content.
Tags includes "Made with AI" or "AI info" to inform users that content was created or altered using AI tools.
Disclosures apply to images, text, and videos generated or significantly modified by AI tools.
While Meta automatically tags AI content, it encourages social media publishers to manually disclose their use of AI to ensure full transparency.
YouTube identifies and labels content, including deepfakes, that have been significantly altered or generated using AI. In addition, YouTube mandates that creators disclose AI-generated content through a tagging process during uploads.
AI-generated content is automatically detected and tagged: YouTube's system labels content identified as AI-generated or synthetically modified.
Creators must manually label AI-generated content. They do this by selecting the appropriate option during the upload process. This is crucial for content that realistically portrays events or individuals in ways that did not actually occur.
Special considerations for sensitive topics: For videos that touch on sensitive subjects such as health, elections, or finance, YouTube adds more noticeable labels. Creators need to follow these guidelines carefully to avoid penalties or content removal.
Visit YouTube's website information on AI content transparency
TikTok has implemented AI detection and tagging.
TikTok automatically labels content that has been created or significantly modified by AI.
Publishers should manually label AI-generated content: TikTok advises adding labels, like text, hashtags, or stickers, to indicate when AI tools have been used, to ensure transparency and compliance with platform guidelines.
TikTok bans AI-generated content involving public figures for political or commercial endorsements, as well as content featuring private individuals without their consent.
Visit TikTok's website information on AI content transparency
Image Source
Image Source
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How LinkedIn is Implementing AI Content Disclosures
AI Content Disclosures on Other Social Platforms
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AI Content Disclosure Policies for Other Social Media Platforms
Meta (Facebook, Instagram, Threads)
X (Formerly Twitter)
TikTok
YouTube
Meta (Facebook, Instagram, Threads)
AI disclosure tags are automatically added to content This includes labels such as "Made with AI" or "AI info" to inform users that the content was created or altered using AI tools.
Disclosures apply to both images and text Meta's AI content disclosure system covers a wide range of content types, including images, text, and videos that are generated or significantly modified by AI tools.
Manual disclosure is encouraged While Meta automatically adds AI content labels, social media publishers are encouraged to manually disclose their use of AI during the posting process to ensure full transparency, particularly for content that may not be automatically detected.
X (Formerly Twitter)
No automated detection or tagging
While X encourages transparency, it does not have a fully automated system for detecting and labeling AI-generated content like some other platforms do. Instead, the responsibility falls on content creators to add appropriate disclosures, often through hashtags or in the content description.
Disclosures apply to both images and text AI content disclosure applies to various types of content, including images, text, and videos that are generated or significantly modified by AI tools.
Compliance with community standards Failure to disclose AI-generated content could lead to violations of X’s community standards, which may result in content being flagged, reduced in visibility, or even removed. Legal marketers should ensure all AI content is properly disclosed to comply with platform rules and avoid penalties.
TikTok
TikTok automatically tags AI-generated content
The platform uses "Content Credentials" to automatically label content that has been created or significantly modified by AI, ensuring that users can easily recognize when AI tools have been used in the creation process.
Publishers should manually label AI-generated content
TikTok advises adding manual labels, like text, hashtags, or stickers, to clearly indicate when AI tools have been used, particularly for content created with external AI tools or significantly modified by AI. This ensures transparency and compliance with platform guidelines.
Certain AI-generated content is prohibited on TikTok
Publishers need to be aware that TikTok bans AI-generated content involving public figures for political or commercial endorsements, as well as content featuring private individuals without their consent.
YouTube
AI-generated content is automatically detected and tagged
YouTube's system applies labels to content identified as AI-generated or synthetically modified, particularly when the content has the potential to mislead viewers.
Creators must manually label AI-generated content
YouTube requires creators to manually disclose when their videos contain AI-generated or synthetic material by selecting the appropriate option during the upload process. This is crucial for content that realistically portrays events or individuals in ways that did not actually occur.
Special considerations for sensitive topics
For videos that touch on sensitive subjects such as health, elections, or finance, YouTube adds more noticeable labels to ensure viewers are fully informed about the AI involvement. Creators need to follow these guidelines carefully to avoid penalties or content removal.
For legal marketers working at law firms, staying informed about these new disclosure practices is crucial, as they not only influence how firms present themselves online but also impact how potential clients perceive the firm’s credibility and integrity in an increasingly digital landscape.
What you need to know about content transparency on social media
LinkedIn understands that. Like other social media platforms, it has begun to roll out features that help users identify content produced through AI to increase transparency and prevent the spread of misinformation.
Marketers of all industries will want to stay informed about the evolving AI-disclosure policies on social media sites. The below overview is a start.
* Full disclosure: It wasn’t.
Manual disclosures should be applied for both images and text
(formerly Twitter)
X
Manual disclosures should be applied for both images and text
AI content disclosure applies to various types of content, including images, text, and videos that are generated or significantly modified by AI tools.
Click the plus signs for expanded detail
Failure to disclose AI-generated content could lead to violations
Failure to disclose AI-generated content could lead to violations
Violations of X’s community standards, may result in content being flagged, reduced in visibility, or even removed. Legal marketers should ensure all AI content is properly disclosed to comply with platform rules and avoid penalties.
While X encourages transparency, it does not yet have a system for detecting and labeling AI-generated content like some other platforms. Instead, the responsibility falls on content creators to add appropriate disclosures, often through hashtags or in the content description.
AI disclosure tags are automatically added
(Facebook, Instagram, Threads)
Meta
Click the plus signs for expanded detail
Disclosures apply to both images and text
AI disclosure tags are automatically added
This includes labels such as "Made with AI" or "AI info" to inform users that the content was created or altered using AI tools.
Meta has implemented AI content disclosure requirements across its platforms Facebook, Instagram, and Threads to enhance transparency and combat misinformation. The system automatically detects and labels AI-generated content to inform users about the content they encounter.
Manual disclosure is encouraged
Disclosures apply to both images and text
Meta's AI content disclosure system covers a wide range of content types, including images, text, and videos generated or significantly modified by AI tools.
Manual disclosure is encouraged
While Meta automatically adds AI content labels, social media publishers are encouraged to manually disclose their use of AI during the posting process to ensure full transparency, particularly for content that may not be automatically detected.
Visit Meta's website information on AI content transparency
AI-generated content is automatically detected and tagged
YouTube
Click the plus signs for expanded detail
Creators must manually tag AI-generated content
Special considerations for sensitive topics
For videos that touch on sensitive subjects such as health, elections, or finance, YouTube adds more noticeable labels.
YouTube has implemented AI detection to identify and label content, including deepfakes, that have been significantly altered or generated using AI. In addition, YouTube mandates that creators disclose AI-generated content through a tagging process during uploads. This system aims to ensure transparency and prevent the spread of misleading content, such as deepfakes.
Special considerations for sensitive topics
Creators must manually tag AI-generated content
Creators must disclose when their videos contain AI-generated or synthetic material by selecting the appropriate option during the upload process. This is crucial for content that realistically portrays events or individuals in ways that did not actually occur.
AI-generated content is automatically detected and tagged
YouTube's system applies labels to content identified as AI-generated or synthetically modified, particularly when the content has the potential to mislead viewers.
Visit YouTube's website information on AI content transparency
Automatically tags AI-generated content
TikTok
Click the plus signs for expanded detail
Publishers should manually label AI-generated content
Certain AI-generated content is prohibited on TikTok
Publishers need to be aware that TikTok bans AI-generated content involving public figures for political or commercial endorsements, as well as content featuring private individuals without their consent.
TikTok has implemented both AI detection and automatic AI content disclosure tagging to inform users and maintain transparency and trust. TikTok has implemented these measures to prevent the spread of misleading or deceptive content.
Certain AI-generated content is prohibited
Publishers should manually label AI-generated content
TikTok advises adding manual labels, like text, hashtags, or stickers, to clearly indicate when AI tools have been used, particularly for content created with external AI tools or significantly modified by AI. This ensures transparency and compliance with platform guidelines.
Automatically tags AI-generated content
The platform uses "Content Credentials" to automatically label content that has been created or significantly modified by AI, ensuring that users can easily recognize when AI tools have been used in the creation process.
Visit TikTok's website information on AI content transparency